StumbleUpon is a website that prides in providing their users with only high quality web pages, thus avoiding information overload due to their smart application of constant filtering through the information once a search takes place. It was created in November 2001 and has a practical rating system to allow users to rate web pages collaboratively. Web pages receiving far too low rating would be removed. StumbleUpon also pay similar attention to the business intending to market their products by advertising them on the website. A company would be able to advertise their products specifically related to the users’ particular interest. For example, a user who came across websites about fashion would then be displayed with ads from companies with products related to fashions.
StumbleUpon has grown in popularity for its structural direction to the searched pages. The access of a collaborative rating system allows real opinion from users who, quite likely, have experienced or used the products themselves.