Marketing has been described as the ongoing process of achieving higher sales, through ways of market research, promotion of products and services, along with solid advertising. Marketing involves continuous learning of what the market wants and needs, followed by precisely and immediately accommodating these aspects, as well as providing influencing, competitive and unforgettable company representation to maintain customers’ beliefs and satisfaction in the product. So the three key understanding of marketing would be to identify and meet customers’ wants and needs, provide the required service, and generate good relations to maintain customers’ loyalty, all proceeded through ways that are profitable for the company.
Companies utilize the Internet for marketing by means of advertising. There are numerous types of advertising and depending on the companies, the products being advertised, the targeted customers, and even where the advertisements are being displayed or where these potential customers live, it could be as simple as a few powerful sentences or a full blown audio visual entertainment. Advertising could at times work in a way that is so unexpected and innocent such as that by word-of-mouth. For example, products directed for children or families are more likely to gain further customers when the existing customers are satisfied with the product. It would be easy to conclude that mothers would not think twice to buy a product that has been recommended by her family members or close friends. It is that familiarity aspect, along with trust, which does all the convincing, hence word-of-mouth advertising. As a social being, an individual is also a part of a community, where for some aspects of his or her life it is a reliable source of information and guidance. Since friends and family members are more likely to speak to each other frequently, a social network is built not only for story exchange, but also for indirect advertisement, persuasion, or promotion of products, or also called marketing, to occur.