The practice of marketing products or service by means of promoting them on the Internet is called Internet advertising or online advertising. This type of advertising carries a number of differences in terms of the type of agreement the advertisers have with the host (the website on which the advertiser’s ads are being displayed), such as how the ads are purchased.
There are many ways that the advertisers would be able to purchase the ads spots. It was explained that many of these variations depend mostly on the frequency of the Internet users’ visits to the host websites, the frequency of the users’ redirection to the advertiser’s website respectively, and the actual completion of a purchase, whish refers to finalizing payment for the product or for users to register with the advertiser’s organization.
To further clarify, one of the types of ads purchase would be Pay Per Click (PPC), This type of agreement refers to the practice in which advertisers would pay the host website for each click on the ads. This works in a way that once a user types in a word that matches with the target keywords, the host website would display the related ads. Upon interest, user would then click on a particular advertiser’s ad, then eventually redirected to the advertiser’s website.
The advertisers could either pay the host websites on a flat rate basis or on a bid-based rate. A flat rate paid by the advertisers refers to a fixed amount paid, considering the potential valuable customers who would visit the websites. A bid-based rate applies when there are two or even more competing advertisers who bid for an ad spot, and compete in an automatic bid run whenever the targeted keywords are typed in. The advertiser with highest numbers of visitors would then have the ad spot.
On the other end of this practice, the targeted market would become potential customers with every single click on the ads. It is for this reason that Internet Advertising could present significant influence and persuasion in such short time. It was pointed out that the primary advantages of implementing this type of advertising would be its power to capture a great scope of audiences with no major restrictions such as location or time, as well as the fact that it offers flexibility of the ads content itself. Access to the Internet has been made widely available to the public and its versatility has also been well received by all the related parties. Placing ads on the Internet would be a smart way to reaching the targeted market, showcasing an organization profile through continuous updates for the purpose to lock the users’ interest, and ultimately achieving high profits.
It would be fair to suggest that marketing products by means of Internet advertising is rewarding. Advertisers are presented with options that allow creativity and neat management of the kind of profile they would like to represent. On the customer’s side of the marketing process, options also available in terms of flash browsing of ads, and the immediate availability of information on searched products.